strategy and creative
We were engaged by Cheetos to help digitally support their new Flamin’ Hot flavour national launch and activation. We led the digital ideation, strategy and design for this Canada-wide campaign.
Gamified
To help extend the Cheeteorite story online, we created the CHEETOS® CHESTER'S® FLAMIN'HOT® Flavor Blaster game. Entrants had the chance to win $1,000 if they were able to help Chester blast the Cheeteorites past level 1. Entrants could come back and play daily for even more chances to win.
Shared content
A leaderboard that showcases high scores and provided bragging rights to users was integral to the game. At the end of each level, users were encouraged to challenge a social media friend or follower to play and beat their score.
Results
The campaign was an unqualified success for brand exposure:
*the average user's brand exposure was nearly 12 minutes long, generating the high roi we pride ourselves on.